About Johnnie Walker Blue Label Ultra
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In our quest for your lightest bottle attainable, we took our vision to your crew of expert glassmakers. Checking out shapes and glassblowing strategies to minimise glass use with out compromising toughness.
The result saw glass getting hand-blown into a teardrop form. For The 1st time during the brand name’s heritage, the long-lasting sq. Johnnie Walker bottle has long been reformed.
Diageo’s experimented with sustainable packaging right before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle may be the idea in the spear for glass—especially for corporations wishing to provide in Europe.
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The reveal of Johnnie Walker Blue Label Ultra indicators the manufacturer’s motivation to innovation, with hopes that the ground-breaking design could inspire the greater deluxe, light-weight, and very low-carbon whisky bottles of tomorrow.
In the course of its five years of exploration, the brand name has been granted a United kingdom patent4 and to persuade even more progress from the business – and in a first for Diageo – a license into the patent is going to be provided over a royalty-totally free foundation to anybody on the globe who wishes to share in these discoveries.
. The Beforehand claimed ‘lightest body weight Scotch whisky bottle’ was released by a United kingdom retailer and weighed all around 298 grams.
Made by way of a examination-and-master product with exterior glass makers, this gentle-bodyweight bottle encompasses a handblown teardrop condition that reimagines Johnnie Walker's iconic square design, exemplifies the way forward for light-weight, and aids uncover new possibilities for lighter, lessen carbon packaging possibilities.
“We didn’t know what we were being going to have the ability to reach once we got down to press the boundaries of luxurious, and the result is something that quite a few stated wouldn't be feasible.
5 years ago, Johnnie Walker established out with a specific ambition; to move the spirits market forward. Possessing seen a large number of luxurious groups have been heading in a different course – ‘fragile’, instead of ‘significant’ – the brand name sought to experiment with one of its most luxury whiskies. Aiming to press the boundaries of lightweighting glass, all during the name of progress.
With fewer than 888 bottles released globally, each bottle is separately numbered and introduced in the luxury collector’s scenario.
Said strategy aims to decrease the weight of glass in Johnnie Walker packaging. This will likely have a direct effect on the carbon emissions of Johnnie Walker packaging, both equally when it comes to creation and transportation.
“We’re most likely about 12 months from These initially products and solutions hitting the industry on account of the lightweighting application.”
“You could say It is really practical that we’re finding forward of your curve with all of the legislation. But we’d begun [Ultra] right before [PPWR regulations] ended up revealed,” states Lindley, adding that it’s vital for Diageo to prioritize as it’s a “important modify for [all our liquor categories] to generally be pondering bare minimum achievable packaging weight.
Liquid Mild enveloped people in a mesmerizing interplay of sunshine and shadow, with moving mild passing by glass varieties and projecting sophisticated styles website on to white walls.
Johnnie Walker got down to progress the spirits industry by experimenting with lightweight glass for its luxurious whiskies, inspired via the pattern to 'sensitive' instead of 'significant' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.